Privacy Policy

ShowMyRoof (“we,” “us”) helps homeowners preview a new roof on a photo of their home and, when they ask, connects them with local roofing professionals. This policy explains what we collect, how we use it, and the choices you have.

Information we collect

• Contact details you enter to get your preview: your name, email address, and mobile phone number.
• Project details: the home address you search and any photo of your home you provide or that we retrieve from Google Street View, plus the roofing material you choose. A photo you upload is stored without the location, camera and date details your phone attaches to it.
• Generated images: the before/after preview we create for your home.
• Your time zone, which your browser or phone reports when you enter your contact details, so the reminder emails described below arrive in your evening.
• Account details, if you create an account: your email address and your sign-in sessions, which our sign-in provider holds. You sign in with a one-time code sent to your email, and we link your designs and purchases to your account.
• Payment records, if you buy credits or a Contractor Pro subscription: your payment is taken by our payment processor, and we do not receive your card number. We keep the processor’s customer reference and the email address on it, your credit balance and its history of purchases, spends, refunds and any credits we award, and your subscription’s status and renewal date.
• Push-notification tokens, if you are signed in to our app and allow notifications: a token that identifies your device to the notification service, and whether it is an Android or iOS device, linked to your account.
• Roofing partner applications: your business name, contact name, email address and phone number, your service area, your business listing link, your licence number and state, your manufacturer certifications, your years in business, any notes you add, which invitation link you used if any, and the IP address the application was sent from.
• Roofing partner workspaces: the records a partner keeps about their own customers — names, email addresses, phone numbers, property addresses, notes, and where each job stands — along with the partner’s rate card, saved roof measurements, plans and jobs, branded page and logo.
• Technical data: basic request information such as your IP address and browser user-agent, used for security and to prevent abuse.
• Usage data: which steps of the preview you reach and which buttons you use, recorded with your IP address and browser user-agent; a cookie that identifies your browser to us, so your previews, your verification and your quote request are linked to one another; and, on our website, cookies set by our analytics service to count visits.

Our Android and iOS apps collect the same information as our website for the same features, plus the push-notification token described above; they do not use analytics cookies or record which steps you reach. The apps receive only the photos you choose or take.

How we use your information

• To generate and show you your roof preview.
• To send a one-time verification code confirming the phone number or email you provided is yours.
• To connect you with a local roofing professional about your project when you request a quote.
• To email you a link back to your preview if you verified your phone and saw a preview but did not ask for a quote — at most twice, in your local evening, each with an unsubscribe link.
• To send push notifications in our app: when an enhanced photo you asked for is ready, and, for roofing partners, when a new quote request arrives.
• To review a roofing partner application, and to run a partner’s workspace, branded page and estimates.
• To take payments and keep your credit balance.
• To operate, secure, and improve the service.

SMS / text messaging

When you enter your mobile number and tap “Send me a code,” you consent to receive a one-time, 6-digit verification code from ShowMyRoof by text message. These are transactional messages sent at your request — we do not send marketing or recurring text messages on this program. Message frequency depends on how many codes you request. Message and data rates may apply.

You can opt out at any time by replying STOP to a message; reply HELP for help, or email support@showmyroof.com.

We do not sell or share your mobile phone number, or text-messaging consent, with third parties or affiliates for their marketing purposes. No mobile information is shared with anyone for promotional or marketing use.

How we share information

When you ask for a quote, we share the project details and the contact information you provided with a local roofing professional so they can follow up with you. We use service providers (for example, our hosting, image generation, and messaging vendors) solely to operate the service. We never sell your personal information, and we never share your mobile number for third-party marketing.

We use Cloudflare Turnstile to protect our free roof previews and our check of your home’s photo from automated abuse. Turnstile runs a brief, invisible check in your browser when you request a free preview and when we check a new photo of your home. Its processing is covered by Cloudflare’s Turnstile Privacy Addendum.

Data retention

We keep your information for as long as needed to provide the service and for legitimate business or legal purposes, after which we delete or anonymize it. When you delete your account we erase it as described in Deleting your account, which also lists the few things we keep and why.

Deleting your account

You can delete your ShowMyRoof account and the data it holds at any time, yourself: sign in and open Delete your account, or use the same control in the app. If you would rather we did it for you, email support@showmyroof.com from the address on your account. We do not charge for this and we do not ask you to explain why.

Deleting your account is permanent and cannot be reversed. Any unused credits on your account are forfeited, and if you have a Contractor Pro subscription we cancel it before anything else happens.

What is erased

• Your sign-in account, and your name, email address, phone number and home address.
• Your saved designs, the before and after images we stored for them, and any share links you created.
• Any push-notification registrations for your devices.
• If you are a roofing partner: your business name, contact name, phone number and email address are removed from your partner record and from your application; your service area and your branded link are released; and your account can no longer receive leads or sign in to the partner dashboard. We keep a one-way fingerprint of that email address — not the address — so a deleted partner account cannot be quietly re-approved.

What we keep, and why

• A record of your text-message consent — your phone number, when you agreed, and the exact wording you were shown — for five years. Federal telemarketing rules require a business to be able to show that consent existed, and that record is kept on its own: it is not linked to an account, a design, or anything else about you.
• Payment and credit records, for tax and dispute purposes. These stay attached to the customer record at our payment processor rather than to a profile of you; we remove the email address that linked the two.
• Short-lived security records — the counters that stop the same number or address being used to abuse the service. They expire on their own within hours.

What we cannot undo

If you asked for a quote, we had already sent your request to one roofing professional, and we cannot make them un-receive it. What we do is remove your name, email address and phone number from our copy of that request and from their client list on ShowMyRoof, and email them asking that they delete the details they hold. We cannot reach into their own systems, and we do not claim to.

The address of the property stays on that request, because it is the job they were quoting and they hold it from the original email either way.

Your choices

You can opt out of texts by replying STOP. To delete your account and the data it holds, see Deleting your account above. To access a copy of your information, email support@showmyroof.com and we’ll respond within a reasonable time.

Contact us

Questions about this policy? Email support@showmyroof.com.